Competitor Analysis


Competitor Analysis

Knowing who your competitors are for any opportunity is only half the problem, the other half is beating them. To avoid having to reduce prices, and therefore profits, in order to secure the sale it is necessary to capitalise on the weaknesses of your competitors offering and at the same time overcome any strengths they may have.

Launchpad CRM aids you in not only identifying your competitors but keeps track of their offerings and how to exploit them.

When you create or update an opportunity Launchpad CRM will automatically suggest which competitors you may encounter and their products based upon the tags you assign. For each competitor, and their products, the strengths and weaknesses you have already established are presented allowing you to capture how to overcome them, ready for inclusion in your winning proposal.